
Principal
Ines
Senior Product Designer
About
I'm Ines. I like the software nobody brags about.
Rotterdam-based, eleven years in, and still drawn to the unglamorous end of product — rota tools, dispatch boards, the screen someone opens at seven and closes at seven. I work embedded, decide in the open, and write it down so the reasoning outlives me.
How I work
01
Object model before layout
If the noun on screen is wrong, no visual work saves it. Tested on paper, with the people who use it.
02
Write the decision down
Every project carries a log. It is the artefact that survives me leaving.
03
Subtraction counts as shipping
Nine retired screens is a result. Deletions reported alongside launches.
Experience
2023 - Now
Independent
Health, logistics and finance product teams.
2019 - 23
Lead, internal tools
Operations surface of a 900-person logistics business.
2015 - 19
Product Designer
Agency work across regulated industries.
03